ReforestACCIÓN is a Mexican nonprofit organization dedicated to regenerating degraded ecosystems, planting native trees, and working collaboratively with communities, ejidos, and volunteers to restore landscapes and bolster biodiversity — mitigating climate change and strengthening environmental resilience through science-based restoration and long-term stewardship.

For a 2025 fundraising event in Mexico City, rastro produced an audiovisual piece that introduces and contextualizes ReforestACCIÓN’s mission for donors and supporters, the video was crafted to be sensory, engaging, and distinctive, offering a narrative that explains who the organization is, what they do, and why their work matters — from seed collection and nursery work to planting and stewardship. The visual treatment emphasizes texture, landscape, and lived moments in nature to communicate both urgency and hope. In addition to the main video, rastro captured a series of photographs that accompany the visual narrative, documenting key actions and emotional moments within ReforestACCIÓN’s efforts. These assets function together as an audiovisual portfolio that supports the fundraiser’s objectives: to educate, inspire, and mobilize continued support for ecosystem restoration across Mexico.